SENIOR CREATIVE | COPYWRITER
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NOT A ROOM

Towel Day, also known as Geek Pride Day, is celebrated every year on may 25th. The day when CCXP's fans pay tribute to their favorite characters and titles from games, movies, TV shows, sitcoms, animes and comic books.

Just like Luke Skywalker, we've searched our feelings trying to find The One Idea that could honor them and unleash their inner eye of the tiger. A different kind of celebration.

To prove that every geek has the sight beyond sight, we challenged them to find the 82 pop culture easter eggs hidden in our geek cave. A room that is not a room for those who have the superpower to see what others can't. After all, for us, passionate geeks, a cheeseburger will always be a royale with cheese. An umbrella? Mary Poppins. A Starbucks cup? Game of Thrones. I could do this all day… but enough is enough.

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