SENIOR CREATIVE | COPYWRITER

CCXP WORLDS - A JOURNEY OF HOPE

No one in any universe could predict what happened in 2020. Due to the coronavirus pandemic, it was the year we almost lost our hope.

So CCXP, a gigantic 300K-people-large physical festival, had suddenly lost its greatest superpower: the ability to gather pop culture fans and their idols in one place during 4 days filled with premieres, huge announcements, masterclasses, eSports tournaments, cosplay contests, live concerts, live experiences, and all sorts of stores selling geek products. But CCXP is one of the world's biggest pop culture festivals, so it didn't feel right to simply call the event off and let our fans down when they needed us the most.

The answer has always been there: CCXP is not just a place. CCXP exists wherever pop culture is. In every fan. Every idol. Every comic book artist. Every gamer. Cosplayer. Beings from all worlds celebrating their favorite pop culture universes, no matter what they are or where they are.

With the main purpose of spreading hope to our fans in such a difficult year, “CCXP Worlds: A Journey of Hope” was born as a 100% virtual festival with everything that makes CCXP the very CCXP our fans know and love. And, for the first time, every pop culture fan in the world could be a part of it and enjoy all content we have to offer.

From the first concept to the event itself, CCXP Worlds was designed to be way more than a live stream. We wanted to deliver an experience as great as any epic saga. So instead of only treating our audience with daily lives, we have built 12 virtual worlds with 150 hours of exclusive content and all-new interaction features.

A few days before CCXP Worlds, we intercepted a message from somewhere in the past. I mean, way back in the past. It seemed to have come from a parallel universe in which scientists from an ancient technologically advanced society had foreseen CCXP Worlds and decided to make a video tutorial explaining to visitors from all universes what they should do to enjoy this gathering of universes to its fullest.

And the film entitled “New Hope” presented CCXP Worlds’ brand positioning to every pop culture fan in the world.